Yes with credits to Mike Ledford for this news,any way this was posted at Planet Dreamcast :

IGN-DC has just posted Sega’s official Dreamcast price drop announcement. Starting this Sunday, August 12th, the Dreamcast’s manufactures retail price (MSRP) will be dropped to $79.95! The Sonic Bundle and the new Sega Sports 2K1 Bundle will be lowered to $99.95! The official DC controllers will retail for $14.95, and the VMUs for $9.95! Here is a few comments from Sega:“By taking these steps, we are confident that we will meet our sell-through goal, and we are excited to be able to offer consumers an excellent choice in consoles this holiday season. Besides its affordable price point and incredible library of content, Dreamcast continues to be the only console offering out-of-the-box online gameplay right now.” — Peter Moore, President & COO, Sega of America.Sega will continue to support Dreamcast with innovative Sega content. In fact, Sega is shipping more than 20 titles this year to Dreamcast, including the first online-playable baseball simulation, “Sega Sports World Series Baseball 2K2;” the first online console games to use in-game voice chat, “Alien Front Online” and “Propeller Arena;” as well as sequels to top-selling Sega games like “Sega Sports NFL 2K2,” “Sega Sports NBA 2K2” and “Shenmue II.”Wow, the Dreamcast for $79, and the bundle packs for only $99! What a deal! This is by far the best deal on the videogame market today. So if you do not own a Dreamcast, round up some pennies and head on over to your local retail store this Sunday and pick up a Dreamcast. Hey you might aswell pick up two, because at this low price who knows how long the Dreamcast stock will last. Remember, once the Dreamcasts are gone, they are gone. Get one while you still can.